Never Had So Much Fun w/ Ūla & Eluera

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Ūla’s musical ‘bubblegum grunge’ aesthetic, complimented by her vibrant persona and
visually hypnotising ode to Y2K fashion is truly unique and with 1.5M + engaged followers,
her fans tend to agree.

Her unashamedly individual attitude exudes empowerment for her Gen Z peers, but with
the curveball of being born and raised in Sydney, on a diet of 80’s rock (with a side
serving of traditional Lithuanian folk music), Ūla’s target audience has no limits.

Starting off in the humble world of street busking (a passion that Ūla still regularly indulges
in), the then 16-year-old released her first track Futon independently in 2020. The track has
now amassed an enormous 30m + streams across all platforms.

In mid-2022, Ūla gave us a taste of what to expect off her debut EP through the release of
her single Gold Star. Taking inspiration from the Y2K pop and grunge eras, the tracks'
relatable lyrical commentary surrounding the pressures of gaining Social Media stardom
stirred a ferocious appetite within her ever-expanding fanbase.

When asked how she would describe her musical style, Ūla provides a pretty phenomenal
answer: “I think I’m overly ambitious to compensate the mundane; I’m very conscious of steering
clear of becoming a carbon copy of another musician.”

Que Ūla’s most recent release of god complex, an up-tempo pop-rock hybrid, charged
with self-reflecting lyrics that once again ring true to the listener.

Her on-stage reputation has already paved the way for Ūla to share the stage supporting
the likes of international stars Amy Shark (AU), Mother Mother (CA)and Alfie Templeman
(UK).

With support for Ūla constantly expanding, not surprisingly, so does industry demand. In
the past 6 months alone, Ūla has been hand picked to perform multiple industry
showcases, most recently at the highly converted International showcase, The Great
Escape (UK), at the upcoming celebration of new music festival SXSW Sydney, and the
industry heavyweight gathering - BIGSOUND.

Enlisting a powerhouse team of go-to producers Xavier Dunn (Jack River, Slum Sociable,
Cxloe), Liam Quinn (Ruel, Peach PRC) and writer Ben Oldland (KYE, Budjerah), the Alt-Pop
Princess is making strides towards the completion of her debut EP.

This, along with her recent signing to boutique agency Flagrant Artist
Management (Ruel, Taka Perry, Tom Thum) proves that Ūla and her aethereal, abrasive
indie pop are on a clear trajectory and ready for greatness.